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Preventing Non-Accidental Head Injury (NAHI) in Infants

“Shaking your baby is just not the deal”

The Safeguarding Children Service Public Health Wales, supported by Children in Wales, launched a public health campaign to prevent NAHI in infants at an all Wales Conference.

The film gives helpful guidance for parents and carers to assist them to develop strategies to deal with stressful times which are common to all parents. The video originates from work undertaken over the last ten years by an Australian multi-disciplinary project team from The Children’s Hospital at Westmead, Sydney, New South Wales.

 Video clip – Shaking your baby is just not the deal!

‘Shaking Your Baby is just not the deal’ Leaflet

 Babies are at risk of being shaken in the first few months of their life, and this can result in severe injury; at this age non accidental head injuries are the most common cause of death or long-term disability from abuse.

Practical coping strategies for the pressures of parenthood

Studies show that as many as one in nine mothers may have shaken their baby, and two in nine may have felt like doing so. When a baby is shaken it can lead to head injury, disability and even death.

If your baby is still crying and you are feeling stressed:

Wrap your baby in a small soft sheet and place on his/her back in the cot.  Then leave the room.

Crying will not harm your baby.  Do something to take a break from the sound:

  • Listen to music
  • Watch TV
  • Call a relative or friend; let someone you know how you feel.

 Try not o leave your baby unattended if possible. Check your baby at least every 10 minutes if crying continues, Asking for help is a sign of coping. 

 If you are worried about your baby’s crying or general health – talk to your Doctor, Midwife or Health Visitor.

 Help Lines:

NHS Direct Wales: 0845 4647

Cry-sis 08451 228 669

National Childbirth Trust: 0300 330 0700

NSPCC Helpline: 0808 800 5000  NSPCC

Samaritans 08457 90 90 90



Safer Sleep for Babies

Babies need lots of sleep during the first few months of their lives so it’s important to ensure they are sleeping as safely as possible. 

Sudden Infant Death Syndrome (SIDS) is the sudden and unexplained death of a baby where no cause is found.  While SIDS is rare, it can still happen and there are steps parents can take to help reduce the chance of this tragedy occurring. 

Lullaby Trust - The Lullaby Trust provides specialist support for bereaved families, promotes expert advice on safer baby sleep and raises awareness on sudden infant death.

For more information about the Safe to Sleep campaign visit the Safe to Sleep Public Education Website.  Here you will find a variety of materials to help share information about safe infant sleep.